FOR THE FOURTH CHAPTER OF THE ARCHIVE+NOW PROJECT,
– INTRODUCED IN 2019 WITH THE INTENT OF OFFERING A CONTEMPORARY TAKE ON THE MILAN-BASED BRAND’S HISTORY STARTING FROM ITS ARCHIVES, INCLUDING ICONOGRAPHIC IMAGES, ACCESSORIES AND LIFESTYLE PRODUCTS, – LONDON-BASED CREATIVE DIRECTOR DUO FIONA SINHA AND ALEKSANDAR STANIC HAVE CREATED A UNIFIED MEN’S AND WOMEN’S COLLECTION FOR SPRING SUMMER 2021, INJECTED WITH SUBCULTURAL UNDERTONES.

CREATING A CONTRAST TO THE HIGH BOURGEOIS ROOTS OF THE TRUSSARDI BRAND, FIONA AND ALEKSANDAR LOOK TO EIGHTIES AND NINETIES’ COUNTERCULTURES OF ITALY TO GIVE SHAPE TO THE PROJECT’S RE-CONCEPTUALIZATION OF METROPOLITAN MINIMALISM. INSPIRED BY THE CLUB SCENE OF 80S NAPLES AND PORTRAITS TAKEN IN CLUBS AND VIDEO-BARS OF ROME, A POST-PUNK, NEW WAVE MOOD GUIDES THE COLLECTION, WHILE HISTORICAL TRUSSARDI BRANDING NODS BACK TO THE ARCHIVE.

DESIGNED AND CURATED IN LONDON AND PRODUCED IN ITALY DURING THE LOCKDOWN, THE PROJECT IS AN INTIMATE COLLABORATION AND DIALOGUE BETWEEN ALEKSANDAR & FIONA AND THE TRUSSARDI TEAMS. ARCHIVAL TRUSSARDI PIECES PURCHASED FROM COLLECTORS AND VINTAGE ARCHIVAL DEALERS FROM AROUND THE WORLD ARE RE-ISSUED IN SIZES THEY WERE PURCHASED IN, NATURALLY CREATING A NEW SILHOUETTE WHILST ALWAYS RESPECTING THE ORIGINAL INTEGRITY OF THE DESIGN.

TRUSSARDI ARCHIVE+NOW
SPRING SUMMER 2021
‘NUWEV’
SEPTEMBER 24TH 3–7PM
1. SHOWROOM
PIAZZA DELLA SCALA, 5
20121 MILANO
[email protected]+39 028 068 8212. SALES ENQUIRIES ITALY
FRANCESCA D’ECCLESIA
[email protected]+39 345 593 84533. SALES ENQUIRIES
EXPORT COUNTRIES
GIORGIO NICOLÒ
[email protected]+39 366 563 83504. PRESS ENQUIRES
[email protected]

CREATIVE DIRECTION: FIONA
SINHA & ALEKSANDAR STANIC
PHOTOGRAPHS: CHRIS RHODES
VIDEO: KAJ JEFFERIES
STYLING: JODIE BARNES
ART DIRECTION & DESIGN:
MICHAEL EVIDON, AXEL VON
FRIESEN, MIRJAM WARG
VIDEO EDITING: KRISTINA
MCCORMICK / DIET CLINIC
MUSIC: NOT WAVING
3D: DAVID SMITH
DEVELOPMENT: RICHARD NADJ
PRODUCTION: STACEY KOM
HAIR: NAOKI KOMIYA
MAKE-UP: MATHIAS VAN HOOFF
MODELS: MARTINA BOARETTO &
ARAMISH MANGI

©2020